When did digital marketing come about?

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Democratic senator Barack Hussein Obama created history on November 4, 2008, to become the 44th president of the us . it had been a results of diligence and intelligence use of media to succeed in to his audience and deliver his message that they're going to believe . His innovative use of the web and mobile phones to interact citizens has been central to the communications success of Barack Obama's US presidential campaign. His win has proved that a mixture of mobile and therefore the Internet with door-to-door canvassing can elect an intelligent person to the very best office regardless of color, experience or heritage.

In this article, we take a glance at how Obama's opt-in SMS campaigns helped him in realizing this landmark win and what lessons can mobile marketers learn from this.

Marketers have tons to find out from the way the senator Obama's campaign harnessed the imagination and stirred the emotions of many Americans through mobile. they ought to study how this campaign aroused passion and anticipation through 160 characters sent at the proper time to the proper audience.

Those people, who signed up to Obama's SMS campaign received friendly and earnest text alerts from the short code 62262 (OBAMA). The alerts that were sent made them feel that a lover was posing for support, instead of a message from someone who is unreachable. Every SMS sent had a transparent and powerful , but at an equivalent time endearing call-to-action for the recipient.

Barack needs your help. REPLY to the present MSG together with your 5 digit postcode for local Obama news and voting info." - SMS alert from Obama's campaign

So involving and moving was the campaign that voters young and old willingly donated any amount that they might through the web to fuel the movement for change and willingly opted-in to hitch hands with the "Yes, We Can" movement. The mobile campaign accounted for giant a part of the USD 650 million that was raised in funds during the election campaign. Barack Obama has raised USD 200 million online, with the estimated average size of the donation as USD 84.

The announcement of senator Joe Biden the vice chairman set the quality for the thrill that a text message can create. it's expected that quite 2.9 million text messages were sent out thereon particular occasion.

Early engagement and gaining support and permission of enthusiasts at the start of the trouble allowed those enthusiastic supporters to be wont to expire their enthusiasm to people through Internet and mobile campaigns.

As a contrast, Republican senator John McCain's election campaign was very reluctant to adopt mobile strategy strongly. a couple of text alerts that were sent from the short code 46708 lacked the emotional appeal and a stronger call-to-action.

Senator Obama's win because the US president should inspire marketers to require risks and include mobile and therefore the Internet in their media and marketing plans. With mobile subscriptions growing rapidly across the planet , mobile phones getting sophisticated and data plans being made user-friendly, beginning a dialogue with the buyer isn't an option that marketers should overlook for long.

A few key lessons that we all from the mobile marketing community can learn from Barack Obama's mobile marketing campaign are:

Engage your audience and and permission

Offer them opt-in and opt-out options

Gain support from the buyer and make them feel enthusiastic; viral-marketing will play a key role

Involve them with the campaign; make them feel a neighborhood of it and not just a celebration to sell products to

Only present key messages and keep them short and friendly

Share the general context of how the campaign and therefore the advertisements can benefit the buyer

Don't overburden the buyer with messages or advertisements; offer them information that they're really interested to understand

"We just made history. All of this happened because you gave some time , talent and keenness to the present campaign. All of this happened due to you.

that are presented above are only from the mobile marketing point of view and senator Obama's understanding and intelligent use of the medium.

The author is an editor for Mobile 2 Mobility, an the web information resource that presents top stories, articles, interviews, opinions, research reports and analysis on the mobile marketing and advertising industry.

Article Source: https://twitter.com/mdsaifu590

 

1.      What is digital marketing?

Answer : Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it's digital marketing.

2.      Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

 

3.      B2B versus B2C digital marketing

Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.

• B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
• B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
• B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.